11xAI has raised $24 million in Series A funding led by Benchmark to accelerate the development of AI-powered digital workers and expand globally. Addressing the fragmented Go-to-Market (GTM) tools landscape, 11xAI offers AI agents like Alice, an AI Sales Development Representative, and Jordan, an AI phone representative, to automate workflows and improve productivity. With seamless integration and cost-effectiveness, 11xAI focuses on delivering tangible work outputs rather than traditional software. The new funding will fuel product development, team growth, and the company's presence in the U.S., positioning digital workers as a core component of future business operations.



San Francisco, CA — September 16, 2024 — 11xAI, a rising star in the artificial intelligence (AI) sector, has successfully raised $24 million in a Series A funding round led by Benchmark, one of the world's leading venture capital firms. The funding marks a significant milestone for the company as it accelerates its mission to transform the digital workforce landscape with its AI-powered digital employees.

A Fresh Approach to Digital Work

Founded in London in 2022 and recently relocating its headquarters to San Francisco, 11xAI is making waves in the tech world with its innovative approach to process automation. Rather than merely adding another software tool to already crowded tech stacks, 11xAI's solution provides AI digital workers—intelligent agents that autonomously execute workflows typically performed by human employees in go-to-market (GTM) teams such as sales, marketing, and revenue operations.

The company's flagship products include Alice, an AI Sales Development Representative (SDR), and Jordan, an AI phone representative. These AI agents handle tasks ranging from prospecting and customer engagement to lead qualification and outbound calling, promising to enhance productivity by automating repetitive tasks and allowing human employees to focus on strategic activities.

“Our vision is not just about making traditional software tools more efficient but about fundamentally redefining work,” said Hasan Sukkar, Founder and CEO of 11xAI. “We aim to deliver work outcomes directly by employing digital workers who seamlessly integrate into existing workflows and operate autonomously without the need for extensive onboarding or training.”

Addressing the GTM SaaS Challenge

Over the past two decades, the proliferation of specialized GTM software—from CRMs and marketing automation platforms to sales engagement tools and data enrichment services—has presented revenue teams with significant challenges in terms of integration and maintenance. These systems often lead to high operational costs and inefficiencies as each tool requires its own setup, integration, and ongoing management.

11xAI aims to address these challenges head-on by offering AI digital workers who can execute specific tasks efficiently and at scale, without the need for the complex integration typically associated with new software tools. This unique approach allows companies to reduce SaaS spending while simultaneously increasing productivity by hiring AI digital employees that deliver direct work outputs.

New Funding to Propel Growth and Innovation

The $24 million Series A funding round, led by Benchmark, saw participation from several notable investors, including Quiet Capital, SV Angel, Abstract Ventures, Lux Capital, Operator Partners, Visionaries, Activant, HubSpot Ventures, Project A, 20VC, 20Growth, and 20Sales. Sarah Tavel, General Partner at Benchmark and a strong advocate for AI in the workplace, joins 11xAI's board as part of the investment.

“We are excited to partner with 11xAI as they continue to innovate in the AI digital workforce space,” said Sarah Tavel. “Their approach of providing tangible work outcomes through AI agents represents a significant shift in how businesses will operate in the future, and we believe they have the potential to lead this transformation.”

The funding will be used to accelerate product development, expand the team, and enhance 11xAI's global market presence, particularly in the United States, where the company has recently relocated its headquarters. “We are committed to growing our presence in the U.S. and continuing to develop our AI digital worker technology to unlock human productivity at scale,” added Sukkar.

Meet the AI Digital Workers: Alice and Jordan

11xAI's AI digital workers are already making a mark in the industry. Alice, the AI Sales Development Representative, is designed to automate prospecting, multichannel engagement, and personalization. Companies using Alice have reported up to three times higher response rates compared to traditional human SDRs.

Building on Alice's success, 11xAI recently launched Jordan, an AI phone representative capable of handling inbound lead qualification and consented outbound calling. Jordan operates 24/7, speaks over 30 languages, and is designed to tailor conversations to a company's specific brand voice, execute follow-ups, update CRMs, and schedule meetings. This capability has enabled 11xAI’s clients to achieve tenfold increases in the speed of inbound lead follow-ups.

Future Roadmap and Ambitious Plans

Looking ahead, 11xAI plans to continue its rapid pace of innovation. The company is set to release additional digital workers that will perform various roles across the modern GTM function. Furthermore, 11xAI aims to create a new system of records designed for both digital workers and human employees, promising seamless integration and data management.

Sukkar remains optimistic about the future: “We believe that in the next two years, digital workers will become a standard part of how companies operate globally. This investment brings us closer to our mission of unlocking human productivity at scale.”

Support from a Diverse Investor Base

The Series A funding round was highly competitive, with 11xAI receiving multiple investment offers within a short span of ten days. “We chose to partner with Benchmark due to their alignment with our vision and their strong track record of supporting transformative companies,” Sukkar explained.

The company's diverse investor base, which includes venture capital heavyweights and strategic partners, underscores the broad interest and confidence in 11xAI's mission and technology. “We’re incredibly grateful to our customers, partners, and investors for their continued support,” Sukkar added.

Join the Journey Towards the Future of Digital Work

As 11xAI continues to grow, the company is actively hiring across various functions. “We’re a diverse team of engineers, ex-founders, and operators who are passionate about making a difference,” said Sukkar. “We invite talented individuals to join us on this exciting journey as we shape the future of digital work.”

With a fresh infusion of capital and a strong vision for the future, 11xAI is poised to lead the AI-driven transformation of the workplace, one digital worker at a time.