Belgian SaaS tech company Whale announced a 2.5 million Euros raise from existing investors Volta Ventures and Peak to allow companies to turn their process and SOP documentation into a channel for employee training and growth. The funding follows the company’s strong annual growth (280%) and recent AI integration and will be used to further innovate and expand in Europe and throughout the US, the latter of which currently already accounts for over 70% of the company’s customer base.

When organizations begin to scale and new team members come on board, chaos often ensues. Initially, the founder and founding team members may have relied on their own knowledge, but as the business expands and important information goes undocumented, things can start to fall apart. This leads to what’s known as the “leaky bucket syndrome,” where valuable knowledge is lost due to ad-hoc or verbal communication. Enter Whale and its solution which allows SMEs to create playbooks to train their teams.

Whale has been on a remarkable trajectory since launching in 2020 and has experienced prolific year-on-year revenue growth of 280%. The company now boasts customers across 15 countries and a team that has grown five-fold.

Attracting Belgium’s top talent has been the team’s focus in order to deliver competitively in a global market. “With the investment, we will be able to scale our team and continue to expand on our product roadmap for SMEs and entrepreneurs,” says Gary Vanbutsele, CEO & Co-Founder of Whale.

Documentation and employee training form a vital part of many business frameworks, such as the Entrepreneurial Operating System (EOS). Like these frameworks, Whale’s mission is helping businesses unlock the next level of growth.