SocialCrowd, a Southern California-based automated employee incentive platform, closed a $550k pre-seed funding round.

The round was led by VC 414 with participation from Anand Gala of Gala Capital Partners and various strategic angel investors.

The company will use the funding from this round to scale its team, enhance its product offering, and continue its expansion.

Led by Raphael Akinsipe, Chief Executive Officer, SocialCrowd describes its platform as the “digital Fitbit for work”. It helps managers boost employee performance through automated incentive programs. The platform connects with work applications (Salesforce, Square, Jira, etc.) to automatically track employee progress toward work goals. SocialCrowd then sends periodic reminders to keep employees on track and instantly rewards them with points that can be redeemed for gift cards, time off, and much more.

Some of its early customers include Sonic Drive-in (various franchise locations), Motorola Solutions, and more.

SocialCrowd is based in southern California, and is currently a 5 person startup with plans to double its headcount over the next year.