Enable has secured a substantial $120M in Series D funding, placing its valuation at $1.12B, as it continues to revolutionize rebate management in the global supply chain. Emphasizing the simplicity and strategic importance of rebates, Enable has grown from a startup to a global force, championing a partner-centric approach to rebate management that facilitates growth, aligns partners, and improves financial outcomes.



Tech Innovator Enable Reaches a $1.12 Billion Valuation as It Redefines the Supply Chain Economy

In a landmark move for the B2B rebate management sector, Enable has clinched a $120 million Series D funding round, catapulting its valuation to a robust $1.12 billion. This significant financial milestone heralds a new chapter for the UK-born company, now a global entity with a 600-strong workforce spread across six continents.

Founded in 2016 by Andrew Butt and Denys Shortt, Enable started with a vision to address the inefficiencies in rebate management. Their journey from a bootstrapped startup to a unicorn status is a testament to the platform's ability to transform a complex, traditionally manual process into a streamlined, automated system that benefits both companies and their trading partners.

The recent funding round, led by a cohort of top-tier investors including Lightspeed Venture Partners and Menlo Ventures, brings Enable's total capital raised to an impressive $276 million. This influx of capital will accelerate the development of collaborative products and enhance the company's global footprint, with plans to grow its team significantly by the end of the year.

Enable's platform offers a partner-centric approach to managing rebates, a vital yet often overlooked aspect of the supply chain. By automating the process, Enable not only reduces errors and enhances alignment but also replaces disorganized practices with well-coordinated strategies that yield opportunities for economic growth.

The strategic importance of rebates is underscored by their ability to motivate trading partners and drive desired behaviors. As noted by Gartner in their recent market guide, rebates are preferred over discounts for their ability to simplify negotiations, improve margins, and incentivize additional purchases more effectively.

The Enable platform stands out in the market for its real-time tracking, controlled data sharing, and comprehensive claims management, all powered by AI. It promotes economic growth through clearly defined goals and financial rewards when those goals are accomplished, thus replacing uncertainty with a focus on measurable results.

Butt's vision for Enable extends beyond just managing rebates. It's about fostering trusted trading relationships and enabling companies to function as seamless extensions of each other. As the company looks to the future, its dedication to improving rebate management reflects a broader commitment to enhancing the financial outcomes and operational efficiency of businesses throughout the supply chain.

Enable's success story is particularly noteworthy against the backdrop of a challenging economic environment where supply chains have faced unprecedented disruption. The company's consistent double-digit revenue growth over the past four years is a clear indicator of the platform's value proposition and its ability to help customers navigate complex supply chain dynamics.

With the fresh funding, Enable is poised to expand its reach and continue its mission to restore the health of the supply chain. The tech innovator is not just enabling businesses to manage rebates; it is empowering them to forge stronger, more resilient partnerships that are critical in today’s fast-evolving market landscape.