HubStar has launched H2O, the first hybrid occupancy platform designed to enhance in-person connections, collaboration, and employee experiences while minimizing costs and carbon emissions. H2O integrates workplace experience, intelligence, and data management into a single platform, addressing the complexities of hybrid work. It aims to help organizations navigate new work patterns and economic uncertainties by transitioning from traditional to dynamic workplace management. With its next-generation scheduling, AI-driven intelligence, and hybrid occupancy planning, H2O assists workplace leaders in evolving hybrid work strategies, improving employee experiences, and optimizing office portfolios.



MARLBOROUGH, Mass. & LONDON--HubStar , a leader in dynamic workplace management technology, today announced the launch of H2O, the first ever hybrid occupancy platform designed to improve in-person connection, collaboration and employee experience while minimizing costs and carbon emissions.

HubStar H₂O brings together workplace experience, workplace intelligence and hybrid data management solutions into a single platform. With the combination of these functionalities in one platform, organizations can transition from traditional to dynamic workplace management, successfully navigating the fluid new reality of complex hybrid work patterns, rapidly changing employee expectations and economic uncertainty.

Along with the benefits of flexibility, work-life balance and increased productivity, hybrid work has brought challenges in aligning people, policies and workplaces. Most workplace leaders are still struggling to optimize the hybrid work model using approaches that haven’t evolved since the pandemic.

These legacy tools and approaches, built to handle relatively static pre-pandemic work patterns and office layouts, have served organizations relatively well until recent years. Now, they are no longer able to cope with today’s workplace challenges.

Hybrid workplaces have the potential to connect colleagues and friends, foster a sense of belonging and boost wellbeing. However, the administrative burden of coordinating schedules, finding the right days to come into the office and lack of incentivization are preventing hybrid workplaces from achieving their full potential. Workplace leaders are finding themselves ill-equipped to boost purposeful office attendance while maintaining operational controls to meet the constant change of hybrid work. Predicting the types and amounts of space employees require while reducing waste, adapting office design and keeping data in sync and departments aligned are constant challenges.

HubStar H₂O was built to help workplace leaders overcome each of these challenges.

H₂O is the only platform that combines next-generation workplace scheduling, employee experience, AI-driven workplace intelligence, unified data management and hybrid occupancy planning in one holistic solution.

“While hybrid work has had tremendous benefits for flexibility and employee wellbeing, it’s also created significant strategy challenges for workplace leaders,” said John T. Anderson, CEO of HubStar.

“Ensuring workplace experience, workplace design and portfolio optimization are aligned and working together in unison to achieve business outcomes has been all but impossible until now. The launch of HubStar H₂O comes at a watershed moment in the hybrid work landscape, and will support workplace leaders in achieving three key priorities: evolving a hybrid work strategy, improving workplace experience and optimizing office portfolios,” continued Anderson.

About HubStar

HubStar is a privately held, global company with headquarters in Marlborough, Mass and London, UK. The company provides a next-generation hybrid working platform to drive productivity, collaboration and workplace experience while reducing real estate costs. With operations in the US, UK, Europe and APAC, HubStar helps thousands of teams in over 60 countries create dynamic workplaces across diverse industries.

For more information visit hubstar.com