Instruqt, a Hilversum, Netherlands-based provider of a product growth platform, raised €15M in Series A funding. The round was led by Blossom Capital. The company intends to use the funds to expand operations and its business reach.

Led by CEO Coert Baart and CTO Adé Mochtar, Instruqt is a provider of a product growth platform where learning and selling come together at every stage of the customer journey. It provides SaaS companies with the tools they need to build hands-on demos and proofs of concept within browser-based, shareable, and embeddable sandbox environments. Companies like Hashicorp, MongoDB, Red Hat, Okta, Datadog, and others already use it. These global SaaS leaders use the platform to:

• Build self-service demos and free test drives for prospects


• Boost lead generation through interactive product education


• Offer live workshops and sales demos that turn prospects into buyers


• Provide customers with self-paced tutorials to help them onboard and train


• Train and upskill employees

Since launch, Instruqt has hosted more than 1.6 million training and sales demos, built by more than 2,000 active content creators to more than a million engaged prospects and learners.