LinkedIn is testing a TikTok-like short-form video feed to meet the demands of modern professionals for quick and engaging content. Located under a dedicated "Video" tab, this feature offers a stream of short videos focused on professional development, such as career advice and industry insights. This initiative marks LinkedIn's adaptation to digital trends, aiming to foster a more engaged professional community and provide a unique platform for content creators. The move reflects LinkedIn's commitment to facilitating lifelong learning and networking, with the potential to significantly impact how professionals interact with content online.


In an ambitious move to redefine professional engagement and learning, LinkedIn, the world’s leading professional networking platform, is currently piloting a TikTok-like short-form video feed. This innovative feature aims to cater to the evolving preferences of its user base, emphasizing bite-sized, impactful content for career development and professional insight.

First identified by Austin Null, a strategy director at the influencer agency McKinney, the new video feed represents LinkedIn's response to the increasing demand for quick, accessible content that fits the busy schedules of professionals worldwide. Located within a dedicated "Video" tab in the LinkedIn app, this feature offers a vertical stream of short videos tailored to the professional context—ranging from career advice to industry insights, thus distinguishing it from the broader entertainment focus seen on platforms like TikTok, Instagram, and Snapchat.

This strategic pivot towards short-form video content is not just about keeping pace with digital trends but is rooted in LinkedIn’s mission to facilitate lifelong learning and networking. By providing a platform where experts and professionals can share and discover content relevant to their fields, LinkedIn aims to foster a more engaged and informed professional community.

The initiative also opens new doors for content creators, offering them a specialized venue to share their expertise and potentially expand their audience. With many professionals already turning to platforms like TikTok for career-related content, LinkedIn’s new feed could become a pivotal resource for those seeking to advance their careers through accessible and informative content.

While the feature is in the early stages of testing, with availability limited to a select group of users, its potential impact is significant. It not only underscores LinkedIn's commitment to innovation but also highlights the platform's adaptability to the changing dynamics of professional development and digital engagement.

The introduction of this feature comes at a time when video content is increasingly recognized as a powerful tool for learning and engagement, capable of conveying complex ideas in an easy-to-digest format. As LinkedIn continues to explore ways to monetize the feed, it promises not just a new avenue for professional growth but also a potential game-changer for how professionals interact with content online.

As the platform tests this new frontier, the response from the LinkedIn community will be crucial in shaping its evolution. Whether this feature will become a permanent fixture on LinkedIn remains to be seen, but its potential to revolutionize professional learning and networking is undeniable.