Ox, a Bentonville, AR-based provider of an AI-powered technology platform for frontline operations, raised $12.6M in Series A funding.

The round was co-led by BBG Ventures and MaC Venture Capital with participation from existing investors Cortado Ventures, Revolution’s Rise of the Rest Seed Fund, Florida Funders, KCRise, Tech Square Labs, and Vuzix, and new investors, Atento Capital and Agya Ventures.

The company intends to use the funds to accelerate customer expansion, and scale additional use cases, as well as to further a patented wearable device that directs workflows via artificial intelligence.

Founded in 2019 by Charu Thomas, CEO, Ox is an enterprise software provider that develops human centered automation technology to increase frontline efficiency across industrial operations. The patented Operator Experience (OX) platform has been designed to enhance the usability and effectiveness of frontline workers by providing them with real-time instructions, AI-powered assistance, and the next-generation of industrial devices. The technology has been adopted by multiple Fortune 500 companies.

Ox’s patented wearable device experience features novel voice capabilities and visual-based workflows directed through artificial intelligence. Human centered automation uses intuitive workflows driven by software intelligence to guide operators through their tasks. The technology benefits workers by transforming tribal knowledge into operational procedures, thereby creating an equal playing field for all workers.