Selerix, a leading provider of cloud-based benefits administration solutions, has acquired The Benefits eXpert® (TBX®), a technology company specializing in employee benefits education and enrollment. The acquisition aims to create a comprehensive SaaS platform that integrates Selerix’s administrative capabilities with TBX®’s advanced education tools, enhancing user experience and simplifying benefits enrollment. With this merger, employers, brokers, and carriers will benefit from decision-support tools, personalized benefits education, and improved data accuracy, reducing administrative burdens while increasing employee engagement. The move aligns with the industry's demand for tech-driven, self-service benefits solutions.

Addition of Industry-Leading Benefits Education Capabilities to Enable Selerix to Offer Employers and Professionals a Comprehensive End-to-End Employee Benefits Solution

MCKINNEY, Texas, Feb. 6, 2025 -- Selerix, a leading provider of cloud-based benefits administration and communications solutions, today announced the acquisition of The Benefits eXpert^® ("TBX®" or the "Company"), an employee benefits technology company that offers an engagement, education, and administrative platform. The addition of TBX^® will enable Selerix to create a cutting-edge, all-in-one SaaS benefits platform to help employees learn more about their benefits and drive deeper engagement for employers.

By bringing together Selerix' cloud-based administrative capabilities with TBX^®'s industry-leading employee education products, Selerix will have expanded capabilities to drive an unmatched employee experience. Employers, brokers, carriers, and partners will also benefit from the combined platform's advanced decision-support tools, tailored benefits education, streamlined enrollment processes, and enhanced data accuracy, which together enhance the user experience and provide easier access to information while reducing administrative burdens for employers.

"As the market's demand for innovative, tech-driven self-service models continues to grow, there has never been a better time to create a unified platform that bridges the gap between benefits and education," said Tim Pratte, CEO of Selerix. "Employees want a personalized, seamless, and user-friendly experience that empowers them to engage with and truly understand their benefits. With the addition of TBX^®, we are uniquely positioned to meet this demand and deliver smarter, more efficient solutions that drive lasting value."

"Since our founding, TBX^® has been dedicated to perfecting the self-enrollment experience," said Joe Fernandez, President and CEO of TBX^®. "We've reimagined the role of the call center as a value-add resource focused on guiding employees through their benefits. This transaction enables us to expand that philosophy to a broader customer base. With a shared commitment to innovation and customer success, we're taking a transformative step toward setting new industry standards for a smarter, more connected future for benefits enrollment, engagement, and administration."

About Selerix
Selerix is an industry-leading benefits administration provider for both core and voluntary benefits. Its solution combines a flexible benefits admin platform with a commitment to providing best-in-class client service. In addition, the Selerix platform includes ACA reporting and employee engagement to deliver a fully featured, all-in-one package. Trusted by brokers, carriers, over 25,000 employer groups, and 14 million individuals, the Selerix mission is to deliver benefits administration solutions that actually benefit employees. To learn more, visit selerix.com.

About TBX^®
Headquartered in Plano, Texas, TBX^® is transforming the workplace benefits enrollment and administrative landscape through innovative self-service technology.  Its mobile-responsive platform streamlines engagement, education, and enrollment, empowering employees to make informed benefits decisions. TBX^® combines behavioral science-based educational videos, a data-driven decision support tool, and bilingual English - Spanish capabilities to deliver clarity and accessibility for all. Employers gain a no-cost enrollment solution implemented in 45 days, or less, with proactive data audits, seamless electronic data exchange, call center support, and exceptional customer service – offering significant administrative and financial relief. TBX^® is the trusted partner for organizations seeking efficient and impactful benefits management.