Adzuna, the global job search engine, has acquired Seiza, a leading platform in social media recruitment advertising. This strategic move enables Adzuna to revolutionize recruitment by combining Seiza’s expertise in engaging over four billion passive candidates through social media platforms like TikTok and Facebook with Adzuna's robust job search capabilities. Together, they aim to provide a one-stop recruitment advertising solution, empowering employers to tackle talent gaps and helping jobseekers access better opportunities.

In a bold move set to redefine the landscape of recruitment advertising, global job search engine Adzuna has announced its acquisition of Seiza , a leading social media recruitment platform. This strategic partnership promises to bring groundbreaking solutions to employers and jobseekers worldwide, merging advanced AI-powered job search technology with innovative social media advertising capabilities.

Founded in 2010, Seiza has pioneered social media recruitment by leveraging platforms such as Facebook, Instagram, TikTok, and Snapchat to connect companies with hard-to-reach passive candidates. With a proven track record of delivering results in high-turnover industries like hospitality, logistics, and retail, Seiza’s cutting-edge technology automates high-volume hiring processes and integrates seamlessly with applicant tracking systems (ATS). The platform has helped over 400 enterprise clients, including global names like McDonald’s, Sysco, and Veolia, reduce time-to-fill by 65% and candidate processing costs by 50%.

Adzuna, renowned for its mission to help jobseekers find fulfilling roles, views this acquisition as a natural step toward expanding its influence in North America and Europe. The integration of Seiza’s expertise with Adzuna’s job-matching AI creates the world’s first full-funnel recruitment advertising platform. This combined powerhouse gives employers access to a global talent pool of over four billion, encompassing both active jobseekers and passive candidates.

Doug Monro, CEO and co-founder of Adzuna, emphasized the significance of this acquisition, stating, “Social media has become a vital component of recruitment, with nearly 80% of jobseekers turning to platforms like TikTok and Facebook for opportunities. By integrating Seiza’s innovation with our AI technology, we are unlocking a massive talent pool and empowering businesses to hire smarter and faster. Together, we are poised to revolutionize the recruitment advertising industry.”

Camille Cosnefroy, CEO of Seiza and now Vice President of Social at Adzuna, highlighted the global implications of this partnership. “The global talent shortage is a pressing issue, projected to cost $8.5 trillion in lost revenue by 2030. At Seiza, our mission has always been to simplify and accelerate high-volume hiring. By joining Adzuna, we can bring our vision to life on a much larger scale, delivering powerful hiring solutions to businesses across the world.”

This acquisition signals a significant shift in how employers approach talent acquisition in an increasingly digital world. By combining Seiza’s ability to engage passive candidates through social media with Adzuna’s comprehensive job search platform, the partnership aims to close the talent gap and deliver better outcomes for both employers and jobseekers.

As the global recruitment market continues to evolve, Adzuna and Seiza’s collaboration sets a new standard for technology-driven hiring solutions, offering a unified platform that bridges the gap between jobseekers and employers in innovative ways.