User Interviews, a NYC-based user research recruiting platform, raised $27.5M in Series B funding to help companies become more user centric by doing research. The round wad led by Sageview Capital, with participation from Teamworthy, Accomplice, Las Olas VC, Trestle Partners, ValueStream, ERA’s Remarkable Ventures, and FJ Labs.

After feeling the pain of launching a company  without talking to users, Basel Fakhoury, CEO & Co-Founder of User Interviews, realized that user research plays an important role in the development of a product team and determines whether the team will be able to go further in the future. He said, "Unfortunately, skipping research leads to longer product cycles down the road, more failed products, and wasted resources. So we made it our mission to remove the friction that was preventing people from doing the research they wanted to be doing. Namely, we set out to make it easy for teams to talk to the right users as fast as possible."

Users Interviews offers two products:

• Recruit helps researchers source participants from a pool of 2.4 million people, segmented by any demographic or behavioral criteria they choose, for any kind of research method; and


• Research Hub offers panel management and recruitment automation for teams that do research at scale. The CRM is built for research teams, allowing them to create and manage their own panels of users for customer research.

"We believe in a world where Researchers, Research Ops teams, Product Managers, Designers, and entire organizations are all relying  on user insight as part of their day-to-day decision making process, similar to how organizations now rely on data analytics to inform their decisions." Basel Fakhour said.

Source User Interviews