Fama Technologies has introduced "Instagram Reels as a Source," a new feature in their AI-driven candidate screening platform. This innovation allows employers to analyze publicly available video content from Instagram Reels to detect workplace misconduct, similar to their earlier launch of TikTok as a Source. As video content increasingly dominates social media, Fama's expansion into Reels ensures that employers can filter and review relevant online behaviors, aiding in more informed hiring decisions. This feature is built on Fama’s AI technology, which respects privacy and complies with regulations like EEOC, FCRA, and GDPR. Fama remains at the forefront of adapting to the evolving social media landscape to enhance candidate quality and workplace safety.



Fama Technologies is excited to announce their newest feature: Instagram Reels as a Source.

Los Angeles, CA - August 21, 2024 - Fama Technologies, a leader in AI-driven modern candidate screening, is excited to announce their newest feature: Instagram Reels as a Source! With this release, Fama is taking a large step forward in helping its clients identify signals of workplace misconduct that may only appear in video format.

With an estimated 1 billion Reels created since its launch in 2022, Reels follows quickly on the heels of the company’s launch of TikTok as a Source in February. As more and more of the social media landscape becomes video-centric, Fama will continue to expand its source list and content type analysis to reflect the way people live their lives online.

This major source enhancement is designed to analyze publicly available video content at scale for critical misconduct issues such as violence, intolerance, and fraud. Just like with TikTok, customers can filter for all Fama flags and custom keywords on any Reels video. This aligns with Fama's commitment to providing comprehensive and ethically sourced insights into candidates' online behavior, aiding employers in making informed hiring decisions, and improving candidate fit and quality.

Ben Mones, CEO of Fama Technologies, emphasizes the importance of this development: "Overall we have seen an increase in demand from our customers for video screening. With over 200 billion Reels played per day and the rapid adoption of the platform over the last two years, this source quickly became a ‘must have’ for our clients and prospects,” said Mones. “TikTok coverage was just the first step. Our customers rely on us to evolve our solutions as new platforms and content types emerge. When it became clear that Reels was here to stay, we knew that we couldn’t leave it out of our product mix. We suspect video will continue to dominate the social media landscape, and we’ll continue launching new sources and features to keep our customers one step ahead,” added Mones.

Instagram Reels as a source is built on Fama's cutting-edge AI technology platform, which respects candidate privacy and complies with EEOC, FCRA, GDPR, PIPEDA, and more. This feature analyzes publicly available content on the Instagram Reels platform, focusing on behaviors that are relevant to the workplace and job, configurable keywords, and excludes personal data that is not job-related.

Fama Technologies continues to pioneer the field of AI-driven online candidate screening, staying ahead of the curve in adapting to the ever-evolving social media landscape and workforce needs.

For more information about Fama Technologies and the new Instagram Reels as a Source feature, please visit www.fama.io.

About Fama Technologies

Fama makes hiring great people easy. Our modern candidate screening solutions use online signals to identify candidate fit. We highlight professional attributes such as creativity, innovation, and problem solving while also surfacing costly misconduct such as violence, harassment, and fraud.

We help organizations answer the big question: how might a candidate act around coworkers or customers when they join?

Talent teams use Fama to improve candidate quality and employee retention, create safe and inclusive workplaces, and place the right leadership for their organizations. Fama is compliant with the FCRA, GDPR, and integrates into a wide range of HRIS, ATS and background screening solutions.

Founded in 2015, Fama is headquartered in Los Angeles, California. We’re backed by some of the world’s leading investors, and have raised more than $30M. Learn why over 3,600 companies trust Fama at www.fama.io.