Kumanu has launched the latest version of its platform, Purposeful, featuring AI Coach, which uses evidence-based principles to enhance digital health coaching. AI Coach aims to boost intrinsic motivation and sustained behavior change while reducing costs. Dr. Vic Strecher, CEO and Founder, emphasizes the science-backed approach of Purposeful, which integrates various aspects of wellbeing for a comprehensive user experience. AI Coach ensures user data privacy and offers personalized support, resulting in improved work engagement and reduced depressive symptoms. This new feature marks a significant advancement in workforce wellbeing.



ANN ARBOR, Mich., May 30, 2024  -- Kumanu, the leading purpose-inspired wellbeing company, announces the launch of the latest version of its flagship platform, Purposeful, featuring AI Coach. AI Coach incorporates evidence-based principles of behavior change to deliver an engaging and impactful digital health coaching experience. It fortifies intrinsic motivation, driving more authentic and sustained change, while lowering overall costs for employers and reducing reliance on traditional incentive models.

Dr. Vic Strecher, CEO and Founder of Kumanu, said, "The addition of AI Coach to Purposeful marks a milestone in digital health coaching. Now organizations can provide personalized, science-based support to a broader audience, boosting sense of purpose and positive health behavior change, at a fraction of the cost of traditional programs."

Dr. Strecher's pioneering work in science-backed digital coaching dates back three decades. His recent work centers on the role of purpose in health and its impact in supporting sustained behavior change. This body of scientific work forms the evidence foundation for Purposeful, and the new AI Coach.

AI Coach leverages motivational interviewing, self-determination theory, and other modern behavior change techniques to deliver more empathetic and tailored support via brief daily check-ins. It integrates emotional, mental, financial, social, and physical wellbeing to deliver whole person support in one integrated experience, reducing the need for multiple point solutions.

Kumanu designed AI Coach to ensure that all user personal data remains private and secure. The feature is entirely opt-in, at the organizational and individual user levels, ensuring user comfort and control.

AI Coach represents a transformational addition to Purposeful, and to the landscape of workforce wellbeing platforms, by offering scalable and confidential support that aligns with the evolving needs and expectations of the modern workforce.

A 2023 company study found Purposeful helped 48% of at-risk users boost their sense of purpose. Over half reported improved work engagement, and 73% experienced fewer depressive symptoms. AI Coach fortifies Purposeful to help organizations foster a healthier, more future-ready workforce.

For more information about Purposeful, visit Kumanu's website, kumanu.com.

About Kumanu


Founded by wellbeing industry veterans, Kumanu helps people and organizations thrive by grounding change in personal purpose. We address the root causes of burnout, disengagement, and poor mental health with science-driven, data-backed, and culturally tailored solutions. Kumanu helps organizations elevate results, lower costs, and deliver whole person wellbeing. Visit kumanu.com.

SOURCE Kumanu