In the dynamic world of global HR solutions, Deel stands out not only for its rapid expansion but also for its commitment to evolving alongside the changing needs of businesses worldwide. As it approaches its fifth anniversary, Deel has unveiled a significant brand refresh, signaling a new era in its journey from a startup focused on small and medium-sized businesses (SMBs) to a global enterprise powerhouse.

Since its inception in 2019, Deel has transcended its original offerings of onboarding and payroll services, embracing a broader vision. Today, the company stands as a comprehensive provider supporting large-scale payroll operations and entities worldwide, with services that now include global payroll, Human Resources Information System (HRIS), immigration, and Professional Employer Organization (PEO) support. This expansion is not just a testament to Deel's growth but also to the diverse needs of businesses across various industries seeking reliable HR solutions.



The refreshed branding is more than just an aesthetic update; it's a reflection of Deel's maturity, maintaining the core essence of what has made the company a beloved partner to over 25,000 customers in more than 120 countries. The evolution of Deel's brand identity mirrors its journey: an organization that remains true to its roots of product excellence and unmatched customer care, yet matured, embracing a broader, more global perspective.



The rebranding process, led by Deel's in-house creative team, was a meticulous six-month journey of collaborative research and design. Aimed at developing a global identity that resonates with both current clients and potential enterprise customers, the new brand aesthetic balances Deel's whimsical, playful nature with a sophisticated appeal. The result is a brand identity that speaks to a more established audience while staying true to the company's innovative spirit.

Visual changes include a refreshed logo, a new typeface named Bagoss, and a vibrant color palette of blue, purple, and yellow, symbolizing the brand's warmth and optimism. These elements, combined with "chunky" shapes and abstract backgrounds, draw inspiration from a variety of artistic expressions, linking Deel's modern approach with timeless, universal forms of communication.



As Deel rolls out its new branding across the website, social media, advertising, and sales materials, the company invites its global community to witness and be part of this new chapter. This brand refresh is not just a change in visuals but a signal of Deel's ongoing commitment to innovation, diversity, and excellence in the global HR services space.

As Deel continues to grow and evolve, its new branding stands as a beacon of its journey, symbolizing not just where the company has been, but more importantly, where it is headed. With a clear vision and a renewed brand identity, Deel is set to redefine the standards of global HR solutions, ensuring that it remains at the forefront of the industry, ready to meet the ever-changing demands of businesses worldwide.



source: https://www.deel.com/blog/weve-got-a-new-look